Welcome to the Inside Out Living’s privacy policy.
Inside Out Living respects your privacy and we are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This privacy policy is divided into the following sections:
Eden Retail Group Ltd, trading as Inside Out Living, is registered in England and Wales under company number (14497092) with our registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ (collectively referred to as “Inside Out Living”, “we”, “us” or “our” in this privacy policy).
We specialise in the design, manufacture and supply of home and garden lifestyle products, including patio tables and chairs, barbecues, soft furnishings, ornaments and dining accessories to name a few.
We collect, use and are responsible for certain personal data about you. When we do so, we are regulated by the UK GDPR and the EU GDPR. We are responsible as ‘controller’ of that personal data for the purposes of those laws. Personal data is any information that can be used to identify someone.
This privacy policy aims to give you information on how Inside Out Living collects and processes your personal data through your use of this website, including any data you may provide through this website when you purchase a product or sign up to our newsletter.
This website is not intended for children and we do not knowingly collect personal data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
This privacy policy relates to your use of our website, (https://www.ioliving.co.uk/) (the “Website”) and how we collect personal data about you during the provision and the sale of our goods to you.
We keep our privacy policy under regular review. This Website privacy policy was published on [insert date] and last updated on [insert date]. We may change this privacy policy from time to time – when we do, we will take appropriate measures to inform you of the relevant changes, consistent with the significance of the changes we make.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for our direct use. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
Technical Data from the following parties:
We will only use your personal data when the law allows us to. The table below explains what we use (process) your personal data for and our reasons for doing so:
| What we use your personal data for | What information we ask for | Our reasons |
| To provide our goods to you. | As set out in “the data we collect about you” section.
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To provide our goods to you in accordance with the terms and conditions between us. |
| Account Creation |
|
To:
We rely on our legitimate interests when you create your account as the lawful basis for collecting and using your personal data. Our legitimate interests are to improve our services, to better communicate with you and to prevent criminal activity. |
| Purchases and order management |
|
To:
If you place a purchase using a registered account, we will add this transaction to your profile so we can understand your interests and preferences. You will see a record of your transactions with us within your account. We rely on the performance of a contract when you make an order for goods and we manage your order as the lawful basis for collecting and using your personal information. Our legitimate interests are to improve our products and how we deliver them, to better communicate with you and to prevent fraud or criminal activity. |
| Newsletter and marketing subscription |
|
To:
We rely on our legitimate interests as the lawful basis for collecting and using your personal data when you sign up to our newsletter. Our legitimate interests are to improve our services, to better communicate with you and to prevent criminal activity. |
| Responding to enquiries |
|
To respond to enquiries communicated to us via telephone or sent to us via e-mail, post or through our ‘Chat with us’ chat box or ‘message us’ form on our Website.
We rely on our legitimate interests as the lawful basis for collecting and using your personal data when you submit information to us in order respond to your enquiries. |
| User generated content (e.g. through our “Get in Touch” online submission form on our Website) – We do not add such content to any form of database, however we would use such information to follow up any queries you might have. |
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To deal with any queries or complaints you might have.
We rely on our legitimate interests as the lawful basis for collecting and using your personal data when you submit information to us in order to respond to your queries and communicate with you. |
| Returns/refunds |
|
To perform our duties under the contract, to process your return and provide you with a refund.
We rely on the performance of a contract when you return goods to us as the lawful basis for collecting and using your personal data. Our legitimate interests are to improve the sale of our goods to you. |
| Legal and regulatory requirements – e.g. accounting and tax purposes. |
|
To comply with our legal or regulatory obligations, when we believe in good faith that it is required by law or at the request of authorised authorities who may conduct investigations.
We rely on our legal obligations as the lawful basis for collecting and using your personal data in this circumstance. Our legitimate interests are to comply with our legal obligations. |
| Social media channels – You can engage with us via social media services such as Facebook and Instagram. When you engage with our content posted or if you contact us, you may provide personal data to us. | You may provide us with certain personal data available in your profile such as:
|
To communicate with you by replying to any of your comments or dealing with a message sent to us.
We rely on our legitimate interests as the lawful basis for collecting and using your personal data, to improve the sale of our goods to you. |
| Survey responses and/or user feedback | You may provide us with:
· Your name; · E-mail address; and · Contact details. |
To improve the user experience of our Website and to improve our products and business departments.
We rely on our legitimate interests as the lawful basis for processing your data in this way. |
| Profiling
Profiling enables us to determine aspects of our customers behaviour, interests and habits to be analysed and predicted. |
We may collect any personal information as set out in the table above.
We collect this information from various sources which include: · Internet and browsing history; · Location data; and · Buying habits.
|
To send and display personalised communications.
We rely on consent as the lawful basis for collecting and using your personal information in order to send you tailored communications specific to your interests. You may object at any time to the use of your personal data for profiling by contacting us using the contact details below. |
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We would like to send you information about products, services, and special offers, which may be of interest to you. We have a legitimate interest in using your personal data for marketing purposes (see above ‘How we use your personal data’). This means we do not usually need your consent to send you marketing information. However, where consent is needed, we will ask for this separately and clearly.
You can opt out of targeted advertising by:
Facebook – https://www.facebook.com/settings/?tab=ads
Google – https://www.google.com/settings/ads/anonymous
Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our Website. We use cookies on our Website. These help us recognise you and your device and store some information about your preferences or past actions.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly. For more information about the cookies we use, please see here.
We routinely share your personal data such as your full name and delivery address details with our freight providers in order to ship our goods to you and fulfil your order. In addition, we may share your personal data with our office management tool providers e.g. Microsoft 365 in order to process your orders and deal with them accordingly and our IT service suppliers, as well as our third party marketing agencies that support us with our marketing strategy.
Some of those third party recipients may be based outside the United Kingdom and European Economic Area. For further information see ‘Transferring your information out of the UK and EEA’.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We may transfer your personal data to other organisations located outside the United Kingdom (UK) and European Economic Area (EEA) including to Canada and the United States in the following circumstances:
Under data protection law, we can only transfer your personal data to a country or international organisation outside the UK/EEA where:
We may transfer your personal data to certain countries, on the basis of an adequacy decision. These include:
The list of countries that benefit from adequacy decisions will change from time to time. We will always seek to rely on an adequacy decision, where one exists. Other countries we are likely to transfer personal data to do not have the benefit of an adequacy decision. In these circumstances, we will ensure the transfer complies with data protection law by implementing effective transfer mechanisms (e.g. standard contractual clauses).
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data: see your legal rights below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Under certain circumstances, you have the following rights:
For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance issued on the UK Information Commissioner’s Office (ICO) Website which can be accessed here.
If you wish to exercise any of the rights set out above, please contact us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Email address: rhys.evans@ioliving.co.uk
Postal address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
